Adam Cohen is much more than a snack
Mon. May 29, 2023 by Jerry Nunn
My friend Ryan Cabrera calls me “The Snack Queen!”
Interview with snacks expert Adam Cohen
Out and proud Adam Cohen is much more than a snack expert. He’s the chief marketing officer of cookiepopcandypop.com, a Snax-Sational Brands Group. He has worked as a marketing consultant with Heineken and Moet Hennessy USA as well.
Cohen sat down for a few minutes at the Sweets and Snacks Trade Show in Chicago to chat about his endeavors.
JN: (Jerry Nunn) Start off by talking about your background.
AC: (Adam Cohen) I started working in media through a family company in 1995 right out of college. My dad created advertising in shopping malls nationwide. His vision was to create those directories in malls.
Through that experience, I became head of sales and marketing for the company over the next decade or so. I became familiar with brand opportunities and what they do in a space.
Over the years my passion for media took me into filmmaking and television. I became a producer for Entertainment Tonight and worked on integrating brand strategy. I created segments and made a marketing company.
My family eventually moved into the food and beverage space. Jerry Bello right here created Veggie straws and asked me to be a consultant to produce content. That started my foray into the snack business and digital media as it was emerging. This was a lightbulb moment for me as I began working as a consultant for many companies.
I wanted to shift from content to equity stake partnerships as I was building brand identity. Now 20 years later I am part of two companies Keen Growth Capital and Snax-Sational Brands with a portfolio of about 20 different brands. I am CMO to many and consult on others, for example, I am the chief marketing officer of Cookie Pop & Candy Pop brand at the Sweets and Snacks show today.
I usually give 90 percent of my time to focus on one brand and then 10 percent to all the others. I will build their brand identity and strategy. We will work with celebrities such as the Ryan Seacrest Foundation for Cookie Pop & Candy Pop. We have an Indian yogurt brand called DAHlicious and Padma Lakshmi is our partner.
JN: Where is she?
AC: She was just at Expo West with us. We work closely together and are building this yogurt brand in the United States.
We also work with her co-star from Bravo’s Top Chef Tom Colicchio for The Jersey Tomato Co.
JN: When I met Tom all I wanted to talk about was Padma. I am obsessed with her!
AC: She is great to work with and helps spread the word about the Dahlicious yogurt brand. It is such a good yogurt and retains the probiotics because it is slow-cooked. There is a variety of flavors like mango and strawberry.
Padma is a big advocate and it is the first brand she has invested in as a partner. It is very exciting to have her bandwidth at our disposal. She brings it all to the table!
JN: Where are you based?
AC: I live in Orlando, Florida.
JN: How do you identify?
AC: I am a gay man. My friend Ryan Cabrera calls me “The Snack Queen!”
JN: Future projects?
AC: With our popcorn line we are celebrating National Donut Day and will do a popup in LA on Friday, June 2, 2023. One of the donuts will be for Pride.
Oreo is a partner of ours for Cookie Pop and they do a big Pride campaign every year with their cookies and work with PFLAG. In 2024 you will see a bigger partnership possibly with Pride packaging for Cookie Pop so more to come with that!