An early Christmas ad from greeting card giant Hallmark features a gay couple.
Hallmark posted the 15-second ad, titled Keepsake Ornaments, on Facebook.
"Just can't let go of ...anything?" Hallmark wrote in unveiling the ad. "Unwrap, unpack and commemorate the moments that matter."
In the ad, two men are busy moving into a new home.
One man finds the couple's first Christmas tree in a box.
"This was our first tree," the man says.
"You know what it needs? An accessory," his partner says before hanging a "New Home 2016" ornament.
"Mi casa es su casa," the partner says as the couple admires the tree.
Hallmark has previously included same-sex couples in their advertising. In 2008, Christian conservative group American Family Association (AFA) protested Hallmark for selling wedding cards aimed at gay and lesbian couples.
Hallmark posted the 15-second ad, titled Keepsake Ornaments, on Facebook.
"Just can't let go of ...anything?" Hallmark wrote in unveiling the ad. "Unwrap, unpack and commemorate the moments that matter."
In the ad, two men are busy moving into a new home.
One man finds the couple's first Christmas tree in a box.
"This was our first tree," the man says.
"You know what it needs? An accessory," his partner says before hanging a "New Home 2016" ornament.
"Mi casa es su casa," the partner says as the couple admires the tree.
Hallmark has previously included same-sex couples in their advertising. In 2008, Christian conservative group American Family Association (AFA) protested Hallmark for selling wedding cards aimed at gay and lesbian couples.
Article provided in partnership with On Top Magazine
