New 'Hookup' offers Groupon-style deals for gay men in D.C.
Tue. February 1, 2011 10:58 PM by GoPride.com News Staff
Washington, D.C. -
A new Groupon-style company will soon be offering social media deals targeting gay men.
"The Daily Hookup" will start by offering deals in New York City and Washington, D.C.
The company said that there's an estimated one million gay men in those areas, and they are a sweet spot for advertisers.
"The Daily Hookup will hook up gay men with amazing deals to the top end businesses they most frequent or want to frequent," said Mario Correa, CEO of TDH. "Our members represent a highly desirable consumer demographic - these are the consumers that businesses want."
Correa said that these deals will be high-quality-- not spam.
"We are extremely selective and rigorous in our evaluation of potential business partners and opportunities for our members," said John Stubbs, Director of Business Development. "It's harder to get into our deal pipeline than it is to get into Harvard - less than 5% of businesses we consider meet our standards."
"The Daily Hookup" will start by offering deals in New York City and Washington, D.C.
The company said that there's an estimated one million gay men in those areas, and they are a sweet spot for advertisers.
"The Daily Hookup will hook up gay men with amazing deals to the top end businesses they most frequent or want to frequent," said Mario Correa, CEO of TDH. "Our members represent a highly desirable consumer demographic - these are the consumers that businesses want."
Correa said that these deals will be high-quality-- not spam.
"We are extremely selective and rigorous in our evaluation of potential business partners and opportunities for our members," said John Stubbs, Director of Business Development. "It's harder to get into our deal pipeline than it is to get into Harvard - less than 5% of businesses we consider meet our standards."