Frito-Lay explains gay-themed Doritos ads
Tue. January 25, 2011 2:55 PM by GoPride.com News Staff
Frito-Lay Director of Public Relations Chris Kuechenmeister told the Gay and Lesbian Alliance Against Defamation (GLAAD) that the pair of ads were two out of 5,600 that were submitted to the company for its "Crash the Super Bowl" contest.
He says the company has no intent on airing the 30 second commercials, which use homosexuality as a punchline, during the Super Bowl.
The opinions of GoPride.com readers were mixed, but much of the feedback on the internet has been negative with many calling the chip ads mildly homophobic and reinforcing of negative stereotypes.
Kuechenmeister further clarified that the ads in question are not being promoted by Frito-Lay and were not part of the official page for the contest, yet appeared on a fan-made YouTube page.
Frito-Lay is looking into whether it can have the ads removed from the unofficial page.
Watch the ads and tell us what you think:
Serving the Chicago gay, lesbian, bisexual and transgender communities. ©Copyright 2019 GoPride Networks. All rights reserved.