Frito-Lay explains gay-themed Doritos ads

Tue. January 25, 2011 2:55 PM by GoPride.com News Staff

The two gay-themed commercials for Doritos, which GoPride.com reported on Monday, have received mixed reaction from gay viewers prompting Frito-Lay to clarify the purpose of the consumer-created ads.

Frito-Lay Director of Public Relations Chris Kuechenmeister told the Gay and Lesbian Alliance Against Defamation (GLAAD) that the pair of ads were two out of 5,600 that were submitted to the company for its "Crash the Super Bowl" contest.

He says the company has no intent on airing the 30 second commercials, which use homosexuality as a punchline, during the Super Bowl.

The opinions of GoPride.com readers were mixed, but much of the feedback on the internet has been negative with many calling the chip ads mildly homophobic and reinforcing of negative stereotypes. 

Kuechenmeister further clarified that the ads in question are not being promoted by Frito-Lay and were not part of the official page for the contest, yet appeared on a fan-made YouTube page.

Frito-Lay is looking into whether it can have the ads removed from the unofficial page.

Watch the ads and tell us what you think:


 

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