The 21c Museum Hotel group is based out of Louisville, Kentucky and has now finally arrived in Chicago, Illinois. The concept is brilliant with a contemporary art museum set right inside the hotel itself. The museum is open free of charge and exhibits artists from the 21st century, hence the name. A French company, AccorHotels, acquired the original company and now retains the founders to keep their vision alive.
When on a press trip in Louisville, I stayed at the 21c there and noticed how soothing it was to explore the art housed there on the premises, then I was able to retire to my room to relax without going outside. It may sound simple, but hopefully this concept will inspire more hotels to continue the trend of having instillations and activities right on the property.