Swimsuit Issue Features Milk Mustaches

Thu. February 24, 2000 12:00 AM by Business Wire

Washington - Supermodel Rebecca Romijn-Stamos is giving all the men impatiently waiting for the arrival of their 2000 Sports Illustrated Swimsuit Issue an unexpected wake up call - men get osteoporosis too! Instead of a sultry beach scene, typical of a swimsuit photo shoot, a bikini-clad Romijn-Stamos is featured sporting a milk mustache during the making of her milk mustache ad in Times Square, with hopes of reminding her devoted fans to get more calcium in their diets by drinking milk. This year's Sports Illustrated Swimsuit Issue hits newsstands Friday, February 25.

Partially due to widespread calcium deficiencies, osteoporosis is a major public health threat for more than 28 million Americans, and one out of five of those victims are male. "Sports Illustrated's Swimsuit Issue is a favorite among men so it makes perfect sense to use it as a vehicle for us to try to reach them with a very important health message," said Kurt Graetzer, CEO of the Milk Processor Education Program.

"Bones continue to grow in density until about age 35. Drinking at least three glasses of milk a day is an important step to help build strong bones now and help prevent osteoporosis in the future," said Linda Racicot, executive vice president of domestic marketing for Dairy Management Inc(TM).

The National Academy of Sciences reports that most adults need at least 1,000 milligrams of calcium per day to maintain bone strength, the equivalent of at least three 8-ounce glasses of milk.

News, photos provided by Business Wire.