Personal Best Nutrition Announces New E-Commerce And Informational Web Site For Endurance Athletes
Wed. February 16, 2000 12:00 AM by Business Wire
Truckee, CA -
Personal Best Nutrition announces the launch of its new informational and e-commerce web site at http://www.personalbestnutrition.com.
The new site features articles on endurance sports training and nutrition, weekly summaries of sports nutrition research news, and full product descriptions and nutritional information for more than 150 supplements sold via the site.
"Personal Best Nutrition's new web site is designed to help endurance athletes make sense of sports nutrition," said Elizabeth Carmel, PBN founder and owner. "Most sports nutrition information on the Internet and in print media focuses on weightlifting and bodybuilding interests. PBN's new web site is designed to be a clearing house for nutrition and training information specific to triathletes, runners, cyclists, swimmers and other endurance athletes."
Interactive features on the web site include an online questionnaire that returns customized sports nutrition programs. The site also features monthly articles on training and nutrition by former pro triathlete Brad Kearns. The database search feature allows users to zero in on supplements containing specific ingredients, or bring up a range of products they may find beneficial by using more general search terms.
Personal Best Nutrition's unique expertise makes its product lines the most highly focused selection of endurance sports-specific supplements on the web. "When a triathlete or a runner does a web search for sports nutrition products, most of the sites returned will deal with bodybuilding or weightlifting supplements," said Mrs. Carmel. "Personal Best Nutrition makes it much easier for endurance athletes to purchase products designed to help them achieve their goals. It's the endurance athlete's 'one stop shop' for information and shopping on the web."
The new site features articles on endurance sports training and nutrition, weekly summaries of sports nutrition research news, and full product descriptions and nutritional information for more than 150 supplements sold via the site.
"Personal Best Nutrition's new web site is designed to help endurance athletes make sense of sports nutrition," said Elizabeth Carmel, PBN founder and owner. "Most sports nutrition information on the Internet and in print media focuses on weightlifting and bodybuilding interests. PBN's new web site is designed to be a clearing house for nutrition and training information specific to triathletes, runners, cyclists, swimmers and other endurance athletes."
Interactive features on the web site include an online questionnaire that returns customized sports nutrition programs. The site also features monthly articles on training and nutrition by former pro triathlete Brad Kearns. The database search feature allows users to zero in on supplements containing specific ingredients, or bring up a range of products they may find beneficial by using more general search terms.
Personal Best Nutrition's unique expertise makes its product lines the most highly focused selection of endurance sports-specific supplements on the web. "When a triathlete or a runner does a web search for sports nutrition products, most of the sites returned will deal with bodybuilding or weightlifting supplements," said Mrs. Carmel. "Personal Best Nutrition makes it much easier for endurance athletes to purchase products designed to help them achieve their goals. It's the endurance athlete's 'one stop shop' for information and shopping on the web."
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