Skittles drops the rainbow to celebrate pride

Fri. June 16, 2017 4:36 PM by Brian Troutman

package of white skittles

photo credit // skittles u.k. (facebook)

'Only one rainbow matters this pride'

Chicago, IL - All-white Skittles have hit store shelves, but you'll have to go overseas to buy them.

The Chicago-based Wrigley company, which makes Skittles, is teaming up with Tesco, a British retail chain, for the second year in a row to offer the colorless candy to celebrate LGBT Pride month.

Ads said the change was because "only one rainbow matters this pride." 

"This campaign allows us to have great fun with our brand while also raising awareness of an important issue," said Wrigley in a statement.

The candy manufacturer added that the campaign allows the Pride rainbow to take center stage.

The color change will last beyond June and go all the way until September.

You can read the full story on NBC New York.