Target's #takepride campaign includes more than merchandise

Wed. June 10, 2015 10:02 AM by

Minneapolis, MN - Target on Monday unveiled its Gay Pride campaign with an 80-second video.

In the video, a female narrator says, "We're not born with pride. We take pride. Pride in celebrating who we were born to be," over images of young girls and boys. 

In a press release announcing its #takepride campaign, Target adds: "Those are the powerful words we at Target want all guests and team members – of every size, color, gender and sexual orientation – to hear as we head into Pride month this week."

"But let us be clear: to Target, pride doesn't just start and end in June, it is a year-round commitment."

The Minnesota-based retailer said that its campaign includes support for Pride parades, events and, of course, merchandise, which can be found at its online #takepride shop.

Notable in its offerings are a rainbow-colored power bank for mobile devices, Pride inspired cases for the Samsung Galaxy 5 and the Apple iPhone 6, and a tumbler with the slogan "love is love."

Article provided in partnership with On Top Magazine