Google celebrates gay pride with rainbow colored logo, search results

Mon. June 16, 2014 9:44 AM by

Google is celebrating Gay Pride by altering its logo outside its New York offices and adding a rainbow-colored banner to LGBT-related searches.

Google's otherwise spartan search box lights up in rainbow colors when a user searches for gay-related topics.

The six colors of the rainbow flag, which are universally associated with Gay Pride, can also be seen in new signage outside the search giant's New York offices, where the o's in "Google" are rainbow-colored.

Google's support for gay rights goes beyond colorful adornments. In 2010, before the federal government started recognizing the marriages of gay and lesbian couples, Google increased the pay of gay workers receiving domestic partner benefits to compensate for the extra tax they paid.

The company's Legalize Love campaign aims to support gay rights efforts in the more than 70 nations around the globe where it does business.

"Legalize Love is our drive to ensure that all our employees have the same inclusive experience outside of the office as they do at work," the company said in a blog post.

In the United States, Google is a strong advocate for marriage equality.

Article provided in partnership with On Top Magazine