Tel Aviv, Israel -
Tel Aviv wants you to come visit and spend money.
The Israeli city's tourism bureau has launched a new PR initiative called "Tel Aviv Gay Vibe."
The ad campaign will primarily targets LGBT tourists coming from France and Germany.
"The gay market, they have money to spend and they love very much the stylized life of Tel Aviv," said Tourism Association CEO Etti Gargir. "They like the good life."
Travelers will be offered discounts on food, flights, hotels and tours.
Pinknews.co.uk says Tel Aviv is already known as gay-friendly, so there are no great barriers to overcome.
However, the city's gay community is still recovering from an attack at a gay youth community center last year. A youth counselor and a teenager were shot to death. Fifteen other people were wounded. The gunman was never found.
The Israeli city's tourism bureau has launched a new PR initiative called "Tel Aviv Gay Vibe."
The ad campaign will primarily targets LGBT tourists coming from France and Germany.
"The gay market, they have money to spend and they love very much the stylized life of Tel Aviv," said Tourism Association CEO Etti Gargir. "They like the good life."
Travelers will be offered discounts on food, flights, hotels and tours.
Pinknews.co.uk says Tel Aviv is already known as gay-friendly, so there are no great barriers to overcome.
However, the city's gay community is still recovering from an attack at a gay youth community center last year. A youth counselor and a teenager were shot to death. Fifteen other people were wounded. The gunman was never found.
