North Coast Music Festival reaches higher ground

Wed. September 7, 2022 12:00 AM
by Jerry Nunn

Urb, the Wisconsin-based company known for cannabis and psychedelics put its money where its mouth is by becoming a sponsor for the electronic dance music festival North Coast in Bridgeview, Illinois. The popup created by the brand was impressive and created an opportunity for revelers to purchase products and celebrate right on the grounds.

A large, well-stocked trailer provided a home base for those needing a break from the festivities. Two surrounding bars with budtenders helped patrons fuel up for the strong lineup of DJs that weekend. Those 21 years old and over were allowed to enter the fenced-in area and take home fun promotional items as well as various flavors of gummies.

To explain the opportunity Urb provides one must delve into the world of weed. Cannabis and hemp plants contain CBD and THC and both come from the Sativa varietal.

THC stands for Tetrahydrocannabinoland is the psychoactive compound found in marijuana. CBD is the abbreviation of Cannabidiol, a chemical drawn from the hemp plant that doesn't cause a high.

The 2018 Farm Bill removed less than point three percent of hemp-derived products from being illegal in most of the United States. Now that they are discovering that hemp can cause euphoria when processed for gummies, tinctures and capsules it's a whole new ball game.

Urb and Lifted Made are bringing these innovations to partakers everywhere making this cutting-edge collaboration one to watch. Party people will notice the rainbow of products with first-rate marketing and packaging to align with their choice of products.

At the North Coast installation, Urb created two sculptural rolled joints for a unique photo opportunity. For every picture posted on social media in front of the art project, one dollar was donated to the Phoenix Rescue Mission. This is in connection with the #BringBrittneyHome campaign to bring awareness to Brittney Griner's dire situation in Russia after being sentenced to nine years in prison.

This alternative herb company has a smorgasbord of flavors for patrons to try. The Delta 9 THC gummies have an out-of-this-world taste, making them the gourmet candy of the future. Flavors include passionfruit mango, honeydew melon and prickly pear watermelon.

Cooking with cannabis is evolving in places such as California and the rest of the world needs to get on board with this continually expanding trend.

Visit for more information including how you can be a wholesaler. Now that is an idea that has room to grow!