Urb, the Wisconsin-based company known for cannabis and psychedelics put its money where its mouth is by becoming a sponsor for the electronic dance music festival North Coast in Bridgeview, Illinois. The popup created by the brand was impressive and created an opportunity for revelers to purchase products and celebrate right on the grounds.
A large, well-stocked trailer provided a home base for those needing a break from the festivities. Two surrounding bars with budtenders helped patrons fuel up for the strong lineup of DJs that weekend. Those 21 years old and over were allowed to enter the fenced-in area and take home fun promotional items as well as various flavors of gummies.