Turn it up, turn it up, turn it uuuuuuuuuuup!!!
W Hotels Worldwide and Human Rights Campaign (HRC) teamed up with Grammy and Academy Award winner Jennifer Hudson (JHud) to well... turn it up!
Not gonna lie the urban pop culture reference, turn it up, did make me snicker a bit and was expecting a plugger that had more bodacious posteriors than text. Quite the contrary, launched in October 2014, TURN IT UP FOR CHANGE is a fundraising and awareness initiative to support the fight for nationwide LGBT equality. Currently, W Hotels around the country host monthly TURN IT UP FOR CHANGE music events, in which a portion of proceeds (equal the number of states that currently recognize same-sex marriage). JHud doesn't make it out to every event, so ya'll should feel some kind of special.