Always the parties of all parties for Lolla BMF Media welcomed VIPs, music industry folks, and media to the Hard Rock Hotel for three events that featured luxury brand giveaways, live DJ sets and performances, my personal fave. a nail grooming station sponsored by Calvin Klein, custom cocktails, and more. During the day, guests could attend either The CK One Music Lounge or It's So Miami Oasis – both which acted as an exclusive retreat from the craziness that was Lolla at Grant park. The CK One Music Lounge sponsored by Guess, Motorola Mobility, Clearasil, Coors Light, Vitaminwater, and other big name brands included performances by California Wives, Helena, Yuna, Chancellor Warhol, Filligar, and Laura Warshauer. Guests could also opt to make a stop at the Rock Your Skin room presented by Clearasil or if they were feeling a bit impulsive, get a tattoo. Chicago native Jenny McCarthy actually made a stop by the CK One Music Lounge to get her make-up applied by one of the CK make-up artists. McCarthy was overheard talking about her most recent decision to move and raise her son in Chicago versus L.A. as well as how she "feels at peace."