Here Media Names Carrie Rosten Vice President, Integrated Marketing
Tue. March 2, 2010 12:00 AM
Los Angeles, CA -
Gay media company, Here Media, announced today that Carrie Rosten has been named Vice President, Integrated Marketing. Rosten will now manage the multiplatform marketing initiatives for brands including here! TV, The Advocate, Advocate.com, Out, Out.com, Gay.com, SheWired.com, PlanetOut.com, and OutTraveler.com. Rosten is based in Here Media's New York office.
"Carrie has proven herself to be an integral part of this department and a great asset to Here Media. Her vast experience and her amazing creativity have aided significantly in moving the needle around all the new marketing and sales initiatives. I feel very fortunate to have her as a senior member of my team," said Josh Rosenzweig, Senior Vice President, Integrated Marketing and Publicity.
In her new role, Rosten will be responsible for developing and implementing innovative multiplatform marketing campaigns for companies targeting gay and lesbian consumers. These campaigns leverage Here Media's robust in-book and online opportunities, extensive pre-roll capabilities, and unique 360 advertising initiatives. Additionally, Rosten will be the liaison between Here Media's advertising sales and marketing departments.
Rosten joined Here Media in 2009 as the company's Senior Director, Integrated Marketing. Prior to joining Here Media she was Director of Marketing and Promotion at BlackBook Media Corp. She has worked in marketing and promotions at several media brands including W, O: The Oprah Magazine, and Veranda. She has also written a young adult novel, Chloe Leiberman (Sometimes Wong), published by Random House, and coauthored two other books.
Rosten earned a BA in English Literature at UCLA.
"Carrie has proven herself to be an integral part of this department and a great asset to Here Media. Her vast experience and her amazing creativity have aided significantly in moving the needle around all the new marketing and sales initiatives. I feel very fortunate to have her as a senior member of my team," said Josh Rosenzweig, Senior Vice President, Integrated Marketing and Publicity.
In her new role, Rosten will be responsible for developing and implementing innovative multiplatform marketing campaigns for companies targeting gay and lesbian consumers. These campaigns leverage Here Media's robust in-book and online opportunities, extensive pre-roll capabilities, and unique 360 advertising initiatives. Additionally, Rosten will be the liaison between Here Media's advertising sales and marketing departments.
Rosten joined Here Media in 2009 as the company's Senior Director, Integrated Marketing. Prior to joining Here Media she was Director of Marketing and Promotion at BlackBook Media Corp. She has worked in marketing and promotions at several media brands including W, O: The Oprah Magazine, and Veranda. She has also written a young adult novel, Chloe Leiberman (Sometimes Wong), published by Random House, and coauthored two other books.
Rosten earned a BA in English Literature at UCLA.