UPS Takes to the Track as Official Express Delivery Company Of NASCAR

Thu. February 17, 2000 12:00 AM by Business Wire

Daytona, FL - UPS delivers the green flag to start this Sunday's Daytona 500 in recognition of its new, five-year agreement to become the official express delivery company of NASCAR.

UPS's NASCAR partnership includes customer promotions, trade hospitality and NASCAR souvenir program and publication ads featuring a specially designed UPS package delivery car. During the 2000 NASCAR season, UPS will have on-site presence during races at Daytona International Speedway -- Feb. 20, Texas Motor Speedway -- April 2, California Speedway -- April 30, Michigan Speedway -- June 11, Talladega Superspeedway -- Oct. 15, and Atlanta Motor Speedway -- Nov. 19. UPS intends to develop a fully integrated national marketing program featuring drivers, teams and tracks during the 2001 NASCAR season.

"NASCAR's incredible popularity with racing fans and business is a great fit for UPS," said Rosemary Windsor, vice president UPS Olympic and Corporate Events. "Much like the UPS brand, NASCAR is increasingly a part of the fabric of America."

While the NASCAR relationship is UPS's first auto racing league marketing partnership, the company has been involved with motorsports both in the U.S. and internationally, delivering parts and equipment to tracks and teams for many years.

"UPS is one of the most admired companies in the world and a category leader with a brand that stands for speed and precision, two attributes synonymous with NASCAR," said George Pyne, vice president of marketing for NASCAR. "We are proud to welcome UPS to the NASCAR family."

As with its Olympic Games and NFL partnerships, UPS plans to build the NASCAR relationship by developing programming to highlight its services while involving customers and UPS employees. UPS has been a worldwide partner of the Olympic Games since 1994 and the official express delivery sponsor of the NFL since 1993.

News, photos provided by Business Wire.