Starbucks teams up with Lady Gaga on Cups of Kindness campaign

Tue. June 13, 2017 3:31 PM by Brian Troutman

cups of kindness drinks

photo credit // starbucks (facebook)
Starbucks customers have an opportunity to spread around a little bit of kindness thanks to a collaboration between the coffee giant and Lady Gaga.

As part of its "Cups of Kindness" campaign, Starbucks will donate $0.25 to Lady Gaga's Born This Way Foundation and the Channel Kindness project for every purchase of four select drinks between June 13 and June 19,.

Starbucks has rolled out two new drinks: Matcha Lemonade and Violet Drink. The two join existing summertime favorites Pink Drink and Ombré Pink Drink as the four drinks that are part of the campaign.

A project of the Born This Way Foundation, Channel Kindness empowers young people to document stories of kindness in their worlds. Grounded in the belief that compassion and kindness are key to building vibrant, productive communities, the platform gives young people the resources and opportunities they need to help change the world—one act of kindness at a time.

Starbucks has already promised a minimum of $250,000 donation to Gaga's foundation.

To learn more about the new drinks, you can check out Starbucks' website.




 

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