San Francisco, CA -
There's a new retailer on the Web with the official launch of Red Dog Sportswear. The company's primary audience is gay men in their 20s and 30s.
Red Dog Sportswear (www.reddogsportswear.com) is positioned to be unique in the fashion industry. Its signature product is 100 percent organic underwear. Later this year, the company is planning the introduction of personalized clothing with an "online element."
"With so many different brands out there, we have to be different," said Brian Almashie, president of Red Dog Sportswear.
In addition to offering casual clothing, Red Dog Sportswear aims to build a community by allowing visitors to join "ClubRed." Members of ClubRed have access to a private VIP area on the site and receive a 20 percent discount off every purchase they make including sale items.
"I believe in rewarding our customers," Almashie said. "Our number one priority is providing excellent service. By being a virtual retailer, we pass the cost savings to the consumer by offering competitive pricing."
Red Dog Sportswear (www.reddogsportswear.com) is positioned to be unique in the fashion industry. Its signature product is 100 percent organic underwear. Later this year, the company is planning the introduction of personalized clothing with an "online element."
"With so many different brands out there, we have to be different," said Brian Almashie, president of Red Dog Sportswear.
In addition to offering casual clothing, Red Dog Sportswear aims to build a community by allowing visitors to join "ClubRed." Members of ClubRed have access to a private VIP area on the site and receive a 20 percent discount off every purchase they make including sale items.
"I believe in rewarding our customers," Almashie said. "Our number one priority is providing excellent service. By being a virtual retailer, we pass the cost savings to the consumer by offering competitive pricing."
