Logo TV Becomes Sponsor of Chicago Gay Games

Tue. May 16, 2006 12:00 AM

Chicago, IL - Gay Games Chicago announced today that Logo, MTV Network's one-year-old cable television channel for the lesbian, gay, bisexual and transgender (LGBT) audience, has become a Premium Global Sponsor of the 2006 Chicago Gay Games. Logo's sponsorship will include advertising, production, special event and online promotions, and support of the Gay Games by Logo talent.

"In just one short year, Logo has become one of the most recognizable brands within the gay and lesbian community," said Brenda Schumacher, Gay Games Director of Broadcast. "We are thrilled to partner with Logo to tell the powerful stories of our community through the lens of sports, culture, celebration and the legacy of the Gay Games conveying our message of Inclusion, Participation and Personal Bestâ„¢." Schumacher and Gay Games Vice Co-Chair Tracy Baim negotiated the relationship with Logo.

"Logo works to connect with our audience in an authentic way and the real stories of athletic achievement are among the most powerful of all," said Lisa Sherman, Senior Vice President and General Manager of Logo. "The Gay Games has played a critical role in the LGBT community's history since it was founded in 1982. For Logo, the remarkable stories of the participating athletes, artists and their fans, families and friends make the Gay Games an important part of our 2006 programming."

Promotional spots about the 2006 Gay Games and Logo's involvement as a sponsor and partner will begin running this month on Logo, at www.LOGOonline.com and www.GayGamesChicago.org.

LOGO, MTV's new ad-supported basic cable channel for the lesbian, gay, bisexual and transgender (LGBT) audience, launched June 30, 2005 with more than 1,000 hours of programming content and is currently available in more than 20 million homes across the United States. Programmed with a mix of original and acquired entertainment that is authentic, smart and inclusive, Logo features more than 300 lesbian- and gay-themed feature films, an ongoing documentary series, newscasts tailored for the gay and lesbian community and quality original shows and specials. For more information, visit www.LOGOonline.com.

Gay Games VII Sports and Cultural Festival will take place 15-22 July 2006. Over 12,000 athletes from more than 70 countries will compete in 30 sports ranging from softball to dancesport, swimming to tennis. The weeklong event will include band, cheerleading and color guard performances, chorus, an ancillary arts festival, and a series of community-organized social events and parties. The opening ceremony is scheduled for 15 July at Soldier Field, the lakefront home stadium of American-style football's Chicago Bears. Closing ceremony will be 22 July at Wrigley Field, the home of Major League Baseball's Chicago Cubs, located in the heart of Chicago's largest LGBT neighborhood.

Global sponsors of Gay Games VII include Lexiva; Logo; PlanetOut/Gay.com; Walgreen's; Q Television Network; Centaur Entertainment; Fleishman Hillard International Communications; Orbitz; McKnight Kurland Baccelli; The New York Times; Olivia Cruises & Resorts; Windy City Media Group; Absolut Vodka; American Airlines; Athletico; Chicago Free Press; Chicago Sun-Times; Ernst & Young; Genre; Human Rights Campaign; Lambda Legal Defense; Sydney New Mardi Gras; Mate Magazine; Pink Magazine; and more than 200 business sponsors. ChicagoPride.com is a proud All Star sponsor of the 2006 Chicago Gay Games.

Registration for Gay Games VII is still open at www.GayGamesChicago.org (English), www.GayGamesChicago.org/es/ (Spanish), www.GayGamesChicago.org/fr/ (French), and www.GayGamesChicago.org/de/ (German).