Target selling wedding cards for gay couples

Tue. July 17, 2012 8:35 AM by Carlos Santoscoy

Minneapolis, MN - Target has started to sell a line of wedding cards for gay and lesbian couples.

The Minnesota-based retail giant began selling the cards last month, soon after Target started selling Gay Pride t-shirts. The moves come two years after Target became the target of a boycott over its $150,000 donation to MN Forward, a political action group that backed gay marriage foe Tom Emmer's gubernatorial bid.

The cards are sold under the headings of "For two special men" and "For two special women."

"Target is focused on diversity and inclusivity," Target spokeswoman Molly Snyder told the Star-Tribune.

Patrice Sadd, a spokeswoman for Carlton Cards, which is owned by American Greetings, said the company and Target together decided to offer "wedding cards relevant for everyone."

In 2008, Hallmark, America's largest greeting card company, released a line of cards targeted at the unions of gay couples. The Christian conservative group American Family Association (AFA) protested Hallmark's decision, saying the company was motivated by "greed."

More recently, opponents of gay marriage criticized Target's decision to sell Gay Pride t-shirts.

Article provided in partnership with On Top Magazine