Frito-Lay is considering two gay-themed commercials for Doritos to air in Super Bowl XLV, but most people are finding the new ads to be gay-unfriendly.
The junk food company has posted the ads on You Tube before airing them on one of the most widely watched nights of television.
Advertisers typically gear their message for the 18-34 year old male demographic by using sex and sexy women to sale their product, but Frito-Lay plans to air these ads - with homosexuality used as a punchline.
Most feedback on the internet has been negative with many calling the chip ads mildly homophobic and reinforcing negative stereotypes.
Watch the ads and tell us what you think:
The junk food company has posted the ads on You Tube before airing them on one of the most widely watched nights of television.
Advertisers typically gear their message for the 18-34 year old male demographic by using sex and sexy women to sale their product, but Frito-Lay plans to air these ads - with homosexuality used as a punchline.
Most feedback on the internet has been negative with many calling the chip ads mildly homophobic and reinforcing negative stereotypes.
Watch the ads and tell us what you think:
