Survey: Most Americans say companies should publicly support LGBTQ community

Fri. June 2, 2023 6:45 AM by News Staff

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The majority of Americans who don’t identify as LGBTQ are comfortable seeing queer people in ads, TV and movies, according to a new survey.

About 70% of more than 2,500 adults who don’t identify LGBTQ said support from companies should come through hiring practices, advertising and sponsorships.

The survey also concluded that a vast majority (84%) of non-LGBTQ people support equal rights for the LGBTQ community.

The data indicates that support for LGBTQ equal rights in America among non-LGBTQ people is now at an all-time high.

The survey — released the first day of Pride Month — was part of GLAAD’s annual Accelerating Acceptance Study.

The survey comes as retailers like Target, Kohl’s, North Face and PetSmart have come under attack for their annual LGBTQ Pride merchandise displays and ad campaigns.

Related: Chicago LGBTQ bars stop selling Bud Light over brand's reversal on trans rights