Dry January might be over for many this year, but the fact of the matter is many people are cutting back on alcohol consumption in America. Younger generations are finally seeing the benefits of drinking less with more than half of the Gen Z population following an alcohol-free way of life in 2024.
Drinking culture is lower than ever and many are seeking alternatives as this evolves. During the first quarter of the year, two of these spirit-free products were explored and sampled with powerful results.
Illicit Elixirs wins the prize for best packaging with its eye-catching marketing and bright color palette. This sparkling canned drink uses real fruit juices and carbonated water.