Ghosts were flying high in the sky on November 2, 2022, thanks to an event thrown by the creative team behind 360 Chicago. The Day of the Dead is a holiday celebrated on November 1 and 2 that is widely observed in Mexico. Traditions include the building of home altars, favorite foods of the departed and visiting gravesites with gifts.
Many Mexican residents live in the Windy City with a heavy concentration in neighborhoods such as Pilsen. This is depicted in the mural timeline at the entrance of 875 North Michigan Avenue, so it was fitting to make this part of the company's seasonal programming.