AT&T partners with GLAAD to launch 5th annual Live Proud campaign

Fri. June 16, 2017 10:18 AM by News Staff

AT&T brings Live Proud campaign to Chicago Pride Fest, June 17 and 18

AT&T is celebrating June Pride Month with its 5th annual Live Proud campaign. From June 1 – July 31, Live Proud invites the LGBT community and its allies to celebrate self-expression, live with pride, and exemplify this year's theme, "We Are Bold".

Friends, allies and members of the LGBT community are invited to participate in the exciting sweepstakes and share affirming messages of freedom, confidence and unity to declare definitively that We Are Bold.

To join the Live Proud campaign, declare what "We Are Bold" means to you on your social channels, using either #ATTLiveProud or #WeAreBold. AT&T will make a $1 donation to GLAAD, the world's largest LGBTQ media advocacy organization, for every hashtag use, up to $50,000 total.

Additionally, for every purchase resulting from clicks on "Support GLAAD and Shop AT&T" links on the microsite, AT&T will donate $5 to GLAAD.

Fans of Live Proud can also take part in our AT&T Live Proud Sweepstakes for a chance to win a trip to New York City. Four winners and their guest will attend a live taping of Bravo's "Watch What Happens L!ve with Andy Cohen" To enter the sweepstakes, visit

To further bring the campaign vision to life, AT&T worked with renowned photographer Adam Bouska to capture bold imagery of AT&T employees, as well as popular social media personalities. Follow the images throughout the campaign with the hashtags #ATTLiveProud or #WeAreBold.

AT&T is also taking Live Proud on the road to Pride festivals around the country, including Chicago Pride Fest, June 17 and 18 in Boystown.