Michael Sam, the first openly gay player to be drafted by the NFL, is among the celebrities starring in Coca-Cola's #MakeItHappy Super Bowl Campaign.
While its 60-second spot won't air until Sunday, Coke this week teased what we can expect with several videos released online.
Also released were several longer videos starring celebrities and teens talking about making the Internet a better place.
The videos star race car driver Danica Patrick, Michael Sam and YouTube celebrity Kid President.
"I see negativity daily," Sam says in his 2-minute video. "I've gotten nasty tweets, Instagram messages. People have sent me YouTube videos and say how they hate me, how they wish that, you know, I was dead."
"One nasty email, she pretty much told me that we don't belong, we're evil. She's really the only hate message I've ever replied to. And what I said was, I am sorry that you feel that way. Even though you hate me so much, I still love you, and I wish you have a great day. She never replied back."
"I will be that person to stand against bullying, to stand against hate. The web can certainly spread happiness and love," he adds.