Adam Lambert, LeAnn Rimes, Darren Criss in 'New F Word' campaign

Los Angeles, CA - Adam Lambert, LeAnn Rimes and Darren Criss are among the celebrities participating in The New F Word photo campaign against bullying.

The celebrities are pictured dressed in black in front of a deep red backdrop giving the finger under the tagline "Giving Bullying The Bird." The campaign supports the Friend Movement, a Los Angeles-based anti-bullying organization created by director Elliot London and model Ronnie Kroell.

The new "F" word is "friend," and it is meant to replace hurtful words such as "fatty," "freak" and "fag."

Creators said the campaign is designed to empower victims.

Other celebrities participating include Tim Gunn, Lance Bass, Carmen Elektra, and Rumer Willis.

London is also working on a documentary film on bullying titled FRIEND.