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Electronic Arts Signs Daytona International Speedway

Wed. July 26, 2000

EA SPORTS Top-Selling NASCAR Franchise To Feature “World Center of Racing” In A Four-Year

Redwood City, CA - Daytona 500, the Superbowl of NASCAR(R), the “crown jewel” of the Cup Series, and 200 of the most exciting, pressure packed laps in all of NASCAR will be featured in EA SPORTS(TM) new NASCAR racing game. Gamers are challenged to drop the hammer and see if they can beat Bobby Allison’s blistering fast, 173.473 mph average race speed set on July 4,1980 at Daytona. This is the NASCAR game that delivers the look and feel of the Daytona International Speedway, home of “The Great American Race.”



The licensing agreement between the ISC (International Speedway Corporation) and Electronic Arts, (NASDAQ: ERTS), grants rights for ISC tracks, including the Daytona International Speedway, and 11 other tracks in upcoming versions of the EA SPORTS(TM) NASCAR franchise. NASCAR(R) 2001 will feature Daytona’s 2.5 mile tri-oval and the Daytona 500 race along with a host of other NASCAR Cup Series tracks and more than 35 NASCAR drivers like Tony Stewart, Jeff Gordon, Dale Earnhardt, and Terry Labonte. Photo-realistic graphics and exclusive TV-style commentary by Benny Parsons and broadcast legend Bob Jenkins bring home the most complete NASCAR experience to date in the NASCAR 2001 product line.



“If there's one race you really want to win, it's the Daytona 500,” said 1999 NASCAR Rookie the Year and 2000 three-time NASCAR race winner Tony Stewart. “I am looking forward to making my run at the Daytona 500 next year. Until then, I will experience the realism of the NASCAR 2001 video game to help me practice different race strategies.”



Besides Daytona International Speedway, the deal allows the inclusion of several Cup Series, ISC tracks, such as Talledega, Rockingham, Darlington, Watkins Glen, Phoenix, North Carolina, Miami Homestead, New York, California, and Michigan. Also included in the deal is the ISC’s Nazareth P.A. raceway.

“We are thrilled to have our tracks featured in the EA SPORTS’ NASCAR products,” said Greg Sullivan, VP Marketing, ISC. “We feel that our tracks add a lot of value to their NASCAR line-up and we are confident in their ability to make great NASCAR racing games.”

“With the addition of NASCAR’s elite race, the Daytona 500 at the Daytona International Speedway, EA SPORTS offers consumers the complete NASCAR experience,” said Dave Ross, executive producer of NASCAR at Electronic Arts. “Our goal is to bring the most realistic and fun gaming experience to consumers and we feel that the addition of Daytona helps us achieve our goal.”

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