iCRYO has arrived in Edgewater at 1130 West Granville Avenue in Chicago and self-care is in the air. After originally opening in 2015 in Texas, franchise locations have grown around the globe. The title references Apple's lowercase branding and cryotherapy, the process of exposing the body to cold temperatures for therapeutic results. Cold therapy has been in use for centuries, but it was developed to treat ailments like rheumatoid arthritis beginning in the '70s.