AT&T Turns Up the Love once again

Sat. June 18, 2022 12:00 AM
by Jerry Nunn

The telecommunications company AT&T Inc. showed its true colors once again in June for Pride month. A small tour was planned for several of the flagship stores in major cities such as Chicago, Dallas and San Francisco. The tour is part of the company's campaign to raise funds for the Trevor Project, a crisis intervention group that assists LGBTQ+ youth.

The events were offered for free and fans were required to register for admittance. Attendees were immersed inside a world of rainbows and eye-popping art from designer Zipeng Zhu, an out and proud member of the LGBQT+ community.

On the evening of June 17, 2022, the AT&T flagship store at 600 N. Michigan Avenue in Chicago hosted a nice-sized crowd to celebrate Pride month. This stop on the Turn Up the Love Tour had RuPaul Drag Racer Silky Nutmeg Ganache on the mic and lip-synching for her life while dancing in the middle of the room. She is a natural entertainer and kept things casual with her jokes.

LA punk band Senses rocked out with a lively set and singer Parson James belted out several tunes including the Kygo collaboration "Stole the Show."

For the first time, alcohol was served at the venue and light appetizer bites were continually served over the course of the night. There were also contests and giveaways to match all of the photo pop-up opportunities. A booth to listen to musicians was a nice touch and high-top tables gave guests places to gather around in the massive room.

If shoppers made an eligible purchase that evening the company donated $500 to The Trevor Project.

Headliner VINCINT closed out the festivities with a powerful set hitting a wide range of notes. The openly gay singer also supports his fellow musicians by working with AT&T and Rainbow Media Co. for an upcoming social content series called Take Me Higher.

Visit for more information and have a happy Pride!