The Gay and Lesbian Alliance Against Defamation
(GLAAD) has nominated the Chicago-based social marketing campaign, "How are you healthy?" for its 1st Media Awards in Advertising.
The newly conceived awards recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community and the issues that affect our lives.
"It was a welcome challenge to create a shamelessly hopeful and optimistic visual campaign," said creative director Kevin Putz of Toolbox, Inc. "I think this is a huge step forward to reach gay men and encourage them to be healthy and stay healthy."
"How are you healthy?" - launched in March of 2008 as part of a 5-year gay men's health collaboration between the AIDS Foundation of Chicago
(AFC), Center on Halsted
, Howard Brown Health Center
, and Test Positive Aware Network
(funded by the Chicago Department of Public Health) - is the first social marketing campaign in Chicago to take an assets-based approach to gay/bi and trans men's health.
"We focus on strengths and encourage healthy living in this campaign," said Jim Picket of AFC, one of the leads on the project. "It makes the somewhat radical assumption that gay men are, in fact, doing healthy things for ourselves, and it invites people to share their reflections on the health and wellness blog called LifeLube.org," he continued.
The GLAAD awards will be announced on October 27 in New York City at an event hosted by actor Alan Cummings. "How are you healthy?" is nominated for an award in the Outstanding Print/Outdoor – Mainstream Market category. The campaign has been featured on the Chicago Transit Authority's Red Line and on the backs of buses, not only in LGBT-specific press and venues. The campaign's competition includes Allstate Insurance
and Blue Cross Blue Shield of Minnesota.
Gay, bi, and transmen are encouraged to send in their own answers to "how are you healthy?" at email@example.com.
Formed in New York in 1985 to protest the New York Post
's inaccurate, sensationalized AIDS coverage, GLAAD promotes fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation.