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Nike #BETRUE sneaker celebrates gay pride

Portland, OR — Nike has released a sneaker that celebrates Gay Pride.

The shoe is a part of the #BETRUE collection, which also includes sandals, t-shirts and tanks.

"The Nike Free Run 5.0 #BETRUE offers runners increased foot strength and a barefoot-like feel, and Nike Flywire technology for a dynamic, glove-like fit," the shoe's description reads. "The Nike Free 5.0 has an 8-millimeter midsole offset and lies in the middle of the Nike Free spectrum between a minimal, barefoot-like feel and a traditional athletic shoe."

Nike said profits from the sale of the #BETRUE collection are being donated to the LGBT Sports Coalition, a group of organizations aimed at ending LGBT bias in sport by 2016.

Currently, the Nike Free 5.0 is only available for men. It costs $115 at Nike's online store.

On Saturday, NBA free agent Jason Collins marched in Boston's gay Gay Pride parade wearing a Nike #BETRUE t-shirt.

The second LGBT Sports Summit taking place next week in Portland, Oregon will be sponsored by Nike.
Article provided in partnership with On Top Magazine
 
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Morgan Stanley
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