A new ad by clothing retailer Abercrombie & Fitch features young, half naked male wrestlers posing provocatively in a hot shower.
The 90-second video spot begins with a shout from James Brown and the caption "Other sports require one ball. Wrestling requires two." Young men photographed in black & white are seen first on the wrestling mat and then showering.
In reporting the story, The Huffington Post wrote that "Abercrombie & Fitch is globally renowned for using homoerotic imagery to promote its sporty apparel," then added that the retailer "is going an extra step."
In the video's final frames, one of the wrestlers kisses another on the forehead as he leans up against a mirror, which, when compared to some of the imagery used in the video, is rather tame.