Seattle, WA —
The number of people thanking Starbucks for its support of gay marriage has outpaced those pledging to boycott the coffee giant.
After the National Organization for Marriage (NOM), the nation's most vociferous opponent of gay marriage, launched its Dump Starbucks protest on Wednesday, a counter protest thanking Starbucks was launched by the group SumOfUs.org.
NOM launched its boycott after Starbucks Chairman Howard Schultz defended the company's decision.
As of Saturday evening, supporters were outpacing opponents 8 to 1, with more than 141,200 people signing a thank you card and just under 17,500 pledging to avoid Starbucks shops and its retail products.
People also rallied behind the Seattle-based company on Twitter, circulating hashtags such as #LatteLove, #StarbucksBrewsLove and #StarbucksEquality.
In addition to asking people to pledge not to patronize Starbucks, NOM said it would place ads urging customers to "dump Starbucks" in the United States as well as in the Middle East and Southeast Asia.
"We will not tolerate an international company attempting to force its misguided values on citizens," NOM President Brian Brown said in a statement. "The majority of Americans and virtually every consumer in some countries in which Starbucks operates believe that marriage is between one man and one woman. They will not be pleased to learn that their money is being used to advance gay marriage in society."