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Brett Henrichsen parties for the apocalypse

Famed circuit DJ expects world's end in L.A. NYE

With ten days until Mayan Armageddon, Masterbeat music/event production company founder and internationally famed circuit DJ Brett Henrichsen has spent the entire afternoon on conference calls he says are "from hell." Planning a three day-night, four venue end-of-the-world NYE extravaganza in L.A., from his company's headquarters on the other side of the country in New York, has apparently proved challenging for Henrichsen as he explains, "I'm trying to juggle work on two different time zones."

Touted by promoters as the largest gay-geared New Year's event in the world, Masterbeat 2012 [sic] returns to Los Angeles to ring in the new year as the annual event has every NYE since its inauguration in Palm Springs, Calif, December 31, 1999. However, taking head of the Mesoamerican Mayan civilization's classic-period prediction that the world will end in 2012, Henrichsen anticipates the possibility that the upcoming 2011/2012 event may very well be Masterbeat's last on Earth and ever. In that regard, this year's incarnation plans a huge-scale, full weekend blow-out comparable to the world blowing up with upwards of 5,000 expected attending revelers traveling from all across the globe to hit up dance events at four famed Los Angeles venues. The party's exclaiming tagline: "Keep on dancing until the world ends!"

"We're definitely planning on following through with the end-of-the-world theme," Henrichsen shares, hinting toward Masterbeat 2012's currently "secret" showcase-—the official reveal of which only taking place the day of and during the event(s) itself. "We're going to do as much to the venue as they'll let us without actually blowing it up."

Per the Masterbeat 2012 press release: The weekend begins Friday December 30, with "Last Dance of the World"at Mayan Theatre (1038 S Hill Street) from 9 p.m.–6 a.m. with beats by DJ's Tony Moran (New York) and Ana Paula (Rio de Janeiro); "New Years Eve 2012" takes place at the "mega-club" transformed Hollywood Palladium (6215 W. Sunset), 9 p.m.–5.am., with headlining DJs Ralphi Rosario and Abel Aguilera as well as a year-in-review dance-video countdown and a surprise performance to usher in the end of days. The "First Dance" post-apocalyptic afterhours party lands at Arena Café (6655 Santa Monica Blvd) from 4 a.m.–noon with DJ Paulo manning the decks; Sunday, January 1, finds Henrichsen at Avalon, 9 p.m.-6a.m., during the "Recovery" closing party where he'll be turning the tables and possibly shirtless (as he's at times apt to do when DJ-ing).

"I always DJ one of the parties, but learned a while back to only play one of them and not the NYE event itself," Henrichsen adds. "It's just too crazy, dealing with the venue, the VIP wristbands, fire marshals, the go-go boys, the special effects—you know, nothing much," he laughs.
Yet despite Masterbeat 2012's doomsday-prepared party plans, Henrichsen remains hopeful that humanity may still herald in another new year. He's already started making plans for Masterbeat 2013, which he expects will be attended by gay Mayan-Armageddon survivors. "You know," he explains, "if the world doesn't really end."

Events, headliner, ticket/passes, hotel, trailer and other information for Masterbeat 2012 available at www.masterbeat2012.com
 
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i adore you brett!
Posted by Sarah Atereth on Wed, 12/28/2011 1:56 PM
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