The two gay-themed commercials for Doritos, which GoPride.com reported on Monday, have received mixed reaction from gay viewers prompting Frito-Lay to clarify the purpose of the consumer-created ads.
Frito-Lay Director of Public Relations Chris Kuechenmeister told the Gay and Lesbian Alliance Against Defamation (GLAAD) that the pair of ads were two out of 5,600 that were submitted to the company for its "Crash the Super Bowl" contest.
He says the company has no intent on airing the 30 second commercials, which use homosexuality as a punchline, during the Super Bowl.
The opinions of GoPride.com readers were mixed, but much of the feedback on the internet has been negative with many calling the chip ads mildly homophobic and reinforcing of negative stereotypes.
Kuechenmeister further clarified that the ads in question are not being promoted by Frito-Lay and were not part of the official page for the contest, yet appeared on a fan-made YouTube page.
Frito-Lay is looking into whether it can have the ads removed from the unofficial page.
They're both based on gay being something no one could be proud of....
on Tue, 1/25/2011 3:26 PM
I think some people take things a bit too seriously. This is one instance where it shouldn't be. Both commercials (whether created by doritos or not) are very funny, in my opinion. They're supposed to be humorous, not literal. If we can't laugh at ourselves, who can we laugh at?
I love them, both great! And the only stereotype they perpetuate is how hot gay boys are. Who wouldn't love broadcasting that! Crybaby homos need to get over it. No one will take the gay agenda serious if we get upset over every small thing. No one is being harmed by these ads.
I think these commercials are great. we can't get upset about every reference to homosexuality. We have to be able to take things in stride.
on Tue, 1/25/2011 4:45 PM
i think they are hilarious.
on Tue, 1/25/2011 6:21 PM
I really don't care for the stereotypes
on Fri, 1/28/2011 3:43 AM
I know it seems like both of them present gay as something people are ashamed of, or can only do while hiding from people, but I kind of see it more positively. The wife thing bothers me of course, but look how happy and chill the gay guys are. They aren't doing anything wrong, just hanging out. And it's not like this doesn't actually happen (like Ted Haggard). It tells me open is free and happy and chill, and closeted is the sad, longing and damaging thing.
The second one though is AWESOME. The guy is all worried the other guy will be mad, and it's like "no baby, I'm gonna feed you doritos!" which, I don't know. I've had that happen. Thought I'd get beaten up or something but the person was totally into me.
I probably know ten people who would get offended, and ten who would LOVE it. Personally, I think they're funny, and would share it with my more "gay gay" friends, but probably not the ones who don't like the "gay acting" guys.
on Fri, 1/28/2011 3:43 AM
those commercials are GREAT! found another gay-themed one - funny that this one isn't getting the "gay" treatment like these other ones..