Banner
Frito-Lay explains gay-themed Doritos ads
by GoPride.com News Staff
Tue. January 25, 2011  2:55:07 PM : 9 Comments - continue the discussion
Printer friendly   |   PDF version   |   Send to friend   |   RSS feed

The two gay-themed commercials for Doritos, which GoPride.com reported on Monday, have received mixed reaction from gay viewers prompting Frito-Lay to clarify the purpose of the consumer-created ads. 

photo
    Frito-Lay Director of Public Relations Chris Kuechenmeister told the Gay and Lesbian Alliance Against Defamation (GLAAD) that the pair of ads were two out of 5,600 that were submitted to the company for its "Crash the Super Bowl" contest.

    He says the company has no intent on airing the 30 second commercials, which use homosexuality as a punchline, during the Super Bowl.

    The opinions of GoPride.com readers were mixed, but much of the feedback on the internet has been negative with many calling the chip ads mildly homophobic and reinforcing of negative stereotypes. 

    Kuechenmeister further clarified that the ads in question are not being promoted by Frito-Lay and were not part of the official page for the contest, yet appeared on a fan-made YouTube page. 

    Frito-Lay is looking into whether it can have the ads removed from the unofficial page.

    Watch the ads and tell us what you think:




    Printer friendly   |   PDF version   |   Send to friend   |   RSS feed
    POST A COMMENT
    Login or Register or
    Facebook Connect
    • photo

     
    • photo
    They're both based on gay being something no one could be proud of....
    Posted by Lee Strausberg on Tue, 1/25/2011 3:26 PM
    I think some people take things a bit too seriously. This is one instance where it shouldn't be. Both commercials (whether created by doritos or not) are very funny, in my opinion. They're supposed to be humorous, not literal. If we can't laugh at ourselves, who can we laugh at?
    Posted by Mark668 on Tue, 1/25/2011 4:10 PM
    I think they're hilarious. But I tend to not take offense easily. My circle of gay friends have circulated them around as fun. I say we should lighten up on this.
    Posted by BobbyZSD on Tue, 1/25/2011 4:20 PM
    I love them, both great! And the only stereotype they perpetuate is how hot gay boys are. Who wouldn't love broadcasting that! Crybaby homos need to get over it. No one will take the gay agenda serious if we get upset over every small thing. No one is being harmed by these ads.
    Posted by Tim McDaniel on Tue, 1/25/2011 4:36 PM
    • photo
    I think these commercials are great. we can't get upset about every reference to homosexuality. We have to be able to take things in stride.
    Posted by Joseph Cronin on Tue, 1/25/2011 4:45 PM
    • photo
    i think they are hilarious.
    Posted by Eric Russell on Tue, 1/25/2011 6:21 PM
    • photo
    I really don't care for the stereotypes
    Posted by Shannon on Fri, 1/28/2011 3:43 AM
    • photo
    I know it seems like both of them present gay as something people are ashamed of, or can only do while hiding from people, but I kind of see it more positively. The wife thing bothers me of course, but look how happy and chill the gay guys are. They aren't doing anything wrong, just hanging out. And it's not like this doesn't actually happen (like Ted Haggard). It tells me open is free and happy and chill, and closeted is the sad, longing and damaging thing.

    The second one though is AWESOME. The guy is all worried the other guy will be mad, and it's like "no baby, I'm gonna feed you doritos!" which, I don't know. I've had that happen. Thought I'd get beaten up or something but the person was totally into me.

    I probably know ten people who would get offended, and ten who would LOVE it. Personally, I think they're funny, and would share it with my more "gay gay" friends, but probably not the ones who don't like the "gay acting" guys.
    Posted by Lofn on Fri, 1/28/2011 3:43 AM
    • photo

      Writer heyzeusrocks
      Mypride +Friend
      Total blog posts: 1
      MyPride friends: 1

    those commercials are GREAT! found another gay-themed one - funny that this one isn't getting the "gay" treatment like these other ones..
    http://www.youtube.com/watch?v=H0rR8HR-78I
    Posted by heyzeusrocks on Fri, 1/28/2011 5:20 PM
    EMAIL ARTICLE TO A FRIEND
    To email this article to a friend, click the button below to login or create a new account.
    Login to send article to Friend

        Search 
    • ChicagoPride.com
    • news articles
    • ChicagoPride.com
    • upcoming events
    • ChicagoPride.com
    • local phonebook
      
    Banner
    Related Articles  
    RSS Feeds
    Banner
     
     
    Gay Happening Presents The Real High Energy Traxx Gay Happening Presents The Real High Energy Traxx
    More Info | Buy It!
    spacer
    Queers in History: The Comprehensive Encyclopedia of Historical Gays, Lesbians and Bisexuals
    More Info | Buy It!
    spacer
    Lieutenant Nun: Memoir of a Basque Transvestite in the New World
    More Info | Buy It!
    spacer
    Banner
    About GoPride.com
    Contact Us
    Terms of Use
    RSS Feeds
    GoPride.com
    Advertise
    Editorial
    Contact Editor
    Press Inquiries
    Contributors
    News Archive
    Publishing
    Contact Publisher / CEO
    Advertise
    Sponsorships
    Partnerships
    Banners & Assets
    Tools
    Post an event
    Submit news tip
    RSS Feeds
    Volunteer / Jobs
    Serving the Chicago gay, lesbian, bisexual and transgender communities.
    © Copyright 2013 All rights reserved. Info on this site is strictly for entertainment purposes.
    DMCA.com
     
    show social bar
     
    National
    Chicago
    close social bar
    rss twitter facebook myspace linkedin google+