Wednesday 9/28/2011
Is Facebook driving you to consume?
Facebook drives users to drink, or at least to drink specific brands,
according to a study by alcohol conglomerate Diageo. Facebook ads for
Smirnoff and Baileys catapulted the labels to great sales increases.
Resource for this article: Facebook
drives you to drink
The casual Facebook user may be taken aback by the numbers. On promoting
alone, the social network is primed to make many billion dollars in
2011. Nielsen data showed, as reported by Diageo, that Smirnoff and
Baileys have seen a 20 percent spike in sales since advertising on
Facebook.
The Financial Times spoke with Diageo Senior Vice President of Global Marketing Kathy Parker about the sales increase.
Diageo is known to own many labels including Smirnoff and Guinness.
Gawker says that the compa-ny entered into a relationship with Facebook
for $10 million. The office building for Diageo’s corporate headquarters
in Sao Paolo, Brazil is used by Facebook. That’s just another reason
that they have such a good relationship. The advertisements will keep
coming considering there are more than 750 million Facebook consumers
working hard to stay involved and there is cash to be made.
Company building on Facebook is becoming as close to a sure thing as
possible in the corporate world these days. There was a 50 percent
increase in the last year in the amount of marketing spent by Diageo due
to this reason. In fact, the business now spends 20 percent of the
media spending on Facebook. Traffic for social network ads by Diageo and
other Facebook-allied companies (including Procter & Gamble Co.,
American Express and Wal-Mart Stores Inc.) have gotten more traffic than
online display ads and traditional search, which explains the interest.
Considering that Facebook puts together special “SWAT teams” to help
key advertisers succeed, those with the power of the dollar behind them
get digital star treatment of which most companies can only dream.
Case studies will likely begin soon on the partnership that Diageo has
with Facebook. Facebook Vice President of Global Marketing Solutions
Carolyn Everson be-lieves that corporations will learn from these
studies. Consumers will be shaped totally in what they purchase after
that occurs.
Financial Times:http://www.ft.com/intl/cms/s/2/d044ea24-e203-11e0-9915-00144feabdc0.html#axzz1YQ2y2UuJ
Gawker: http://gawker.com/5841807/proof-that-facebook-drives-you-to-drink
Smirnoff Experience: http://www.facebook.com/pages/Smirnoff-Experience/26163228241
according to a study by alcohol conglomerate Diageo. Facebook ads for
Smirnoff and Baileys catapulted the labels to great sales increases.
Resource for this article: Facebook
drives you to drink
twenty percent increase in sales
The casual Facebook user may be taken aback by the numbers. On promoting
alone, the social network is primed to make many billion dollars in
2011. Nielsen data showed, as reported by Diageo, that Smirnoff and
Baileys have seen a 20 percent spike in sales since advertising on
Facebook.
The Financial Times spoke with Diageo Senior Vice President of Global Marketing Kathy Parker about the sales increase.
"Facebook is working with us to make sure that we are
not only fan collecting, but that they are actively engaged," said
Parker.
Diageo is known to own many labels including Smirnoff and Guinness.
Gawker says that the compa-ny entered into a relationship with Facebook
for $10 million. The office building for Diageo’s corporate headquarters
in Sao Paolo, Brazil is used by Facebook. That’s just another reason
that they have such a good relationship. The advertisements will keep
coming considering there are more than 750 million Facebook consumers
working hard to stay involved and there is cash to be made.
Getting your company out
Company building on Facebook is becoming as close to a sure thing as
possible in the corporate world these days. There was a 50 percent
increase in the last year in the amount of marketing spent by Diageo due
to this reason. In fact, the business now spends 20 percent of the
media spending on Facebook. Traffic for social network ads by Diageo and
other Facebook-allied companies (including Procter & Gamble Co.,
American Express and Wal-Mart Stores Inc.) have gotten more traffic than
online display ads and traditional search, which explains the interest.
Considering that Facebook puts together special “SWAT teams” to help
key advertisers succeed, those with the power of the dollar behind them
get digital star treatment of which most companies can only dream.
Case studies will likely begin soon on the partnership that Diageo has
with Facebook. Facebook Vice President of Global Marketing Solutions
Carolyn Everson be-lieves that corporations will learn from these
studies. Consumers will be shaped totally in what they purchase after
that occurs.
Citations
Financial Times:http://www.ft.com/intl/cms/s/2/d044ea24-e203-11e0-9915-00144feabdc0.html#axzz1YQ2y2UuJ
Gawker: http://gawker.com/5841807/proof-that-facebook-drives-you-to-drink
Smirnoff Experience: http://www.facebook.com/pages/Smirnoff-Experience/26163228241
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